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Cafédirect – FMCG campaigns

Launch of Palenque organic single origin coffee
Objective: achieve coverage in wide women’s & food media
Results: items in national and women’s media
eg. Elle and The Independent.

Teadirect Tea Dances
Objective: promote Teadirect to consumer audiences
Results: organised sponsorship of Teadirect
Tea Dances across UK. Largest event in Trafalgar
Square.
TV and national coverage eg. Guardian, BBC London

Edinburgh Festival
Objective: promote Cafedirect’s sponsorship of 5065 Lift
Results: £1.2m worth media coverage, 92 articles
eg. Sunday Times, Guardian

“Having worked with honey for years, I can assure anyone
that they know exactly what they're doing. They write well,
understand design production and are remarkably creative
for PR people - basically they make my life so much easier.
Always a pleasure! ”
Helen Ireland, Cafédirect