Objective:
To manage international and national press office during tournament. Achieve coverage in the UK media.
Results
The Edinburgh tournament was attended by
148 journalists from
15 different countries
Estimated minimum of 600 pieces of press coverage in 34 different countries
55 street papers covering the Homeless World Cup across the globe with a circulation of 30 million
Additional sponsorship raised as a direct result of the press coverage
“Your contribution was outstanding,
way above what anyone could have expected, and your effort helped make the tournament a very real success.” Mel Young, Co-founder
